Consumers give thumbs down to Israel's brand | Jerusalem Post

Consumers give thumbs down to Israel's brand | Jerusalem Post: "It could take Israel 30 years to change its brand image, after it placed last in a study of 36 countries, one of the leaders in the field of nation branding warned Saturday.

Simon Anholt spoke with The Jerusalem Post on the heels of a recent survey he released in which 25,000 consumers were asked to rank 36 countries on issues of tourism, exports, governance, investment, immigration, cultural heritage and people.

According to the study, known as the Nation Brands Index, which has been published four times a year since 2005, 'Israel's brand is, by a considerable margin, the most negative we have ever measured in the NBI, and comes in at the bottom of the ranking on almost every question.'" Read complete post here.